Hitsville EQ Collection
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Give your tracks the sweet sound of Motown.
The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.
Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.**Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.Included Versions
UAD Native
Runs on your Mac or PC without UA hardware.Apollo Realtime & UAD‑2
Runs accelerated on Apollo interfaces and UAD‑2 hardware.UAD Native plug-ins run on both macOS 10.15 Catalina or newer and Windows 10 and 11. Go to our UA Support page for system requirements.
- Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
- Shape sounds quickly with a seven-band graphic EQ
- Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
- Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control
TAKE A LISTEN
Get the Tone of the Historic Motown Studio
The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.
Shape Sounds with a Simple Graphic EQ
From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.
Add Professional Shine with Motown's Classic Mastering EQ
Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.
“The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!”
– Michael Brauer (The Rolling Stones, Coldplay, My Morning Jacket)
“The Hitsville EQs give me more detail, clarity, and warmth — I couldn't take them off my mix! It’s no surprise these EQ’s shaped some of the most important moments in music.”
– Romesh Dodangoda (Motorhead, Bring Me The Horizon)
“The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!”
– Tony Platt (AC/DC, Iron Maiden, Bob Marley)
“The Hitsville EQ lets you dial-in classic sounds in seconds.”
– Eric J Dubowsky (Flume, Odesza, Weezer)
“I love the punch, air, and personality the Hitsville EQ adds. So much character and vibe.”
– Jeff Balding (Dan+Shay, Train, The Eagles)Customer Reviews
B. Spence
February 15, 2024
Nice!
Growing up in Detroit during this era was so great. I use this EQ when plugging my Jazzmaster right into the board then into the...
Read MoreV. Lekic
February 13, 2024
The Best Mastering EQ Plugin
Easily the best mastering EQ plugin. intuitive and versatile.
Read MoreD. Benjamin
February 8, 2024
Exactly the sound I need
For a 60's funk project I have in the works this plugin more than does the job
Read MoreP. Mues
February 3, 2024
Best EQ
Sweet mother of God! This thing sounds sooo good. No wonder those motown albums all sounded so darn good :) Almost voodoo like... Blown away!
Read MoreN. Crouch
January 31, 2024
My new fav EQ
I love this thing. A great tool paired w/ your fav preamp to get a great sound into your DAW-also fantastic at shaping and moving already recorded sounds. Great frequencies for all...
Read MoreD. Vazquez
January 31, 2024
Great Eq
Work phenomenal for mastering!! Lots of presets to work with!
Read More -
Customer Reviews
Hitsville EQ Collection
B. Spence
Nice!
Growing up in Detroit during this era was so great. I use this EQ when plugging my Jazzmaster right into the board then into the interface with this Plug-in and sounds wonderful.
V. Lekic
The Best Mastering EQ Plugin
Easily the best mastering EQ plugin. intuitive and versatile.
D. Benjamin
Exactly the sound I need
For a 60's funk project I have in the works this plugin more than does the job
P. Mues
Best EQ
Sweet mother of God! This thing sounds sooo good. No wonder those motown albums all sounded so darn good :) Almost voodoo like... Blown away!
N. Crouch
My new fav EQ
I love this thing.
A great tool paired w/ your fav preamp to get a great sound into your DAW-also fantastic at shaping and moving already recorded sounds.
Great frequencies for all sourcesD. Vazquez
Great Eq
Work phenomenal for mastering!! Lots of presets to work with!
J. Mendel
Really Pleasing!
I didn't have experience with this EQ prior to buying this plugin, but the sound is really nice on program material and mix busses. Enjoying it greatly!
B. Young
Powerful tone shaping
Gives great tone shaping and lift to your mixes. MS function on the mix bus sounds amazing. Added the perfect snap to my snare. It’s basically going on all my mixes from here on out!
g. le bescond
top !
very musical : shines on tracks, shines on busses.
D. Figueiredo
Very good flavour
The juice is sweet and exotic no problem to be in the kitchen of the best restaurants and served to the most demanding of the customers.I recommend
This plugin to anyone serious in the music industry plus are much more to taste from UA plugins. Thankyou UA.
N. Schlewing
Super!
Another Great Plugin
P. lam
good
good
E. Esper
HitsVille EQ
Definitely has that Motown Sound to it Great Plug-in Easy to use Friendly on My CPU lots of Good Presets a Must for Me Great Company …. Another Great Plugin
R. Hoffman
Absolutely Killer
Kicking myself for not trying this out sooner - tried out a demo just to see what was up.....within like 2 days this became one of my GO-TO EQs for individual tracks, busses, as well as mastering. Went back and remixed essentially an entire album with this. This doesn't just feel like a standard semi-parametric EQ, this thing is MUSICAL. Sexually stimulating, even.
L. Kendrick
Hitsville EQ is fantastic
I am currently using the mastering plugin on vox reverb bus.. and on Wavelab mastering bus. try master #2.. dial it in.. love these products.. I also have the Hitsville reverb too.. best so far I have found
B. Hampton
Knocked it Out
1 word - Wow! UAD Hitsville EQ/Mastering emulation knocked a 23 year old re-master project out of the park. They make mastering a leisure rather than a chore. The song was a nice upbeat Bop or Steppers tune that pays tribute to the 60’s Hitsville Big era. The pre-sets are enough to satisfy most needs. But clicking the UAD embedded Instruction video opens a door to true creativity! Worth every penny
B. Hampton
Knocked it Out
1 word - Wow! UAD Hitsville EQ/Mastering emulation knocked a 23 year old re-master project out of the park. They make mastering a leisure rather than a chore. The song was a nice upbeat Bop or Steppers tune that pays tribute to the 60’s Hitsville Big era. The pre-sets are enough to satisfy most needs. But clicking the UAD embedded Instruction video opens a door to true creativity! Worth every penny
R. Conlon
Motown Simpicity
The EQ bands are spot on for vocal work. Simplicity, without sacrificing sweetness. So easy to slide in. Get your ears out of listening for every nuance and just dial in a clean-sounding vibe.
s. hunter
Hitsville EQ collection
I rarely write reviews...just lazy I guess. But these EQs really sound fab. They are both very musical and have the warmest high end I think I've ever heard. They will both be seeing a lot of work in my sessions.
h. handtke
no EQ
This is not an EQ,
this makes the sound. The old method of don't create the sound, only reduce the noice
is working perfectly that plugin. IT is able to boost your weak frequencies and add more color, than a band machine. Very good
